Instagram Introduces Nighttime Nudges; Several Tips to Grow Your Social Presence

Are Hashtags a Thing of the Past?

The effectiveness of hashtags on LinkedIn (and all platforms for that matter) has been in question recently. Initially, hashtags were implemented to get more users to manually categorize their posts. But now, LinkedIn has more evolved algorithms that take into account each post’s text, visuals, user history, and all keywords. And often times, hashtags are a redundancy of keywords in a post. So, are they still beneficial? LinkedIn says…maybe?

Skyrocket Your Video Views

Social media has revolutionized the way we consume content, and video has become the king of the digital realm. Platforms like Instagram Reels and TikTok have gained immense popularity, offering users a fun and engaging way to create and share videos. But with the vast amount of content being uploaded every minute, how can you ensure that your videos stand out and get the attention they deserve? The answer is found in the latest Harden Digital & Design blog post.

Nighttime Nudges

Instagram is introducing a new feature called nighttime nudges for teen accounts. The new nighttime nudges that say “Time for a break?” and “It’s getting late. Consider closing Instagram for the night.” will appear when teens have spent more than 10 minutes on Instagram in places like Reels or DMs late at night. I could see this actually being useful, even for adults. Everyone needs a break from social media at some point.

Building a Loyal and Profitable Audience

Creators often fixate on vanity metrics like number of followers and reach, but that’s not necessarily going to turn you a profit. Genuine growth and building a relationship with your audience however, can. The Social Media Examiner shares tips on how to convert followers into customers.

Big Tech Trends in 2024

Visual Capitalist polled 700 analysts as to what they believe we’ll see in the digital world over the next 12 months. Here are some highlights:

• TikTok will lead the way in eCommerce

• There will be an AI deepfake election scandal

• Apple will launch AI in its products

Do you agree with these takes? What are some of your predictions?

Metrics for Social Media Success

Are you struggling to tell if your social media efforts are paying off? Want to learn how to measure social media marketing success? The team from Social Success Marketing share their key metrics for success, breaking things down by brand awareness, engagement, customer service, public relations, leads, and sales.