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State of Mobile 2024, Major Platform Updates and Advice for Creating Better Video Content

Instagram and Facebook updates seem a bit.... odd?

Author

Hannah Carpenter
January 12, 2024

As we get further into the new year, we’re starting to see some more plans roll out for the major social platforms. We highlight some updates to all the “big” ones this week, aside from TikTok.

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Table of Contents

Create Stories for Friends

Not sure how I feel about this. Instagram is testing a new feature that would allow users to post stories to their friend’s story. The objective here is to increase collaboration and gain exposure. I could see this being a benefit to brands and businesses working with influencers, but does the average Instagram user really want this?

Eh… We’ll see.

Instagram Tests Option To Create Stories for Friends

A new way to collaborate on Stories content?

www.socialmediatoday.com/news/instagram-tests-option-create-stories-friends/704128

State of Mobile

data.ai looked at how apps across different consumer categories performed in 2023 and predicts where they’ll be headed in 2024. Here are some interesting finds:

  • The average person spends 5 hours per day on a mobile device

  • Consumers spent more than $60 million in apps, excluding games

  • 257 billion apps were downloaded in 2023, which equates to >489,000 apps per minute

New Report Looks at Key App Usage Trends, the Rise of AI, TikTok and More

The latest 'State of Mobile' report from data.ai includes a heap of valuable insights.

www.socialmediatoday.com/news/new-report-looks-key-app-usage-trends-including-the-rise-of-ai-tiktok/704243

What’s Ahead for Xitter

X has laid out a roadmap for 2024, which is the next step in Elon’s “everything app” plan. Let’s take a look at what changes may be coming, especially now that it claims its a “video first” platform.

  • In-app payments between users

  • Improved AI features for ads and search tools

  • Focus on video content for ads

Transforming the Global Town Square

2023 was foundational for X, and 2024 will be transformational. In 2023, we laid the groundwork for the global town square, and in 2024, that vision will come alive.

blog.twitter.com/en_us/topics/company/2023/transforming-the-global-town-square

Be Anonymous Without Being Anonymous

Facebook now lets users create multiple profiles under their main Facebook account. Each profile can have different names as well as their own feeds and friends lists. This seems a bit counterintuitive to their fight against fake accounts and keyboard warriors using fake names. I could see this ending poorly.

How to Create Multiple Profiles on a Facebook Account | Digital Trends

Facebook now lets you create multiple profiles for one Facebook account. Here's how to create a new profile.

www.digitaltrends.com/social-media/how-to-create-multiple-profiles-for-your-facebook-account

Create Compelling Content

You’ve heard it so many times now…video is the king of content. But how do you create compelling content, especially from home? LinkedIn shares some tips for this, including audio, your set, guests, and more.

How to Create Compelling Video Content From Home

Learn tips from professionals to help you create high-quality video content right from your home.

www.linkedin.com/business/marketing/blog/linkedin-ads/how-to-create-compelling-video-content-from-home

Creating an Online Store

Are you interested in creating your own online store? Check out one of our recent podcast episodes and learn how to make it happen!

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